Ginger Grant, PhD, lives and breathes the transformational power of narrative—for every company and every person has a story. Coming from the world of mergers and acquisitions, midlife drove her back to school to study creativity and values-based culture. Dr. Grant’s focus is on the use of business anthropology, ethnography and market intelligence analytics for strategic initiatives. As an Innovation Researcher, her passion is business by design—the creation, design, development and implementation of values-based programs that transform corporate culture and drive market share for competitive advantage. She has held senior leadership positions and consulted in a variety of fields including engineering, telecommunications, education, transportation, government, law, software development, gaming and the arts. Dr. Grant is a Professor of Marketing and Innovation at Sheridan College in Toronto, Canada, and a Visiting Professor at the Copenhagen Business School in Denmark.